The VitraHaus is Vitra’s flagship store. Here, visitors have the opportunity to experience the furniture in the Home Collection, which is displayed in inspiring arrangements. It was with this in mind that the architects Jacques Herzog and Pierre de Meuron let themselves be inspired by the typical house shape for their design. The VitraHaus thus consists of gabled houses, particularly apt for presenting home furniture, which have been stretched in length, nested within each other and fitted with large windows at the front.
The projections of the individual 12 houses float up to 15 breathtaking metres over each other, creating a “stack of houses” that almost looks chaotic. At 57 metres long, 54 metres wide and 21.3 metres tall, the VitraHaus towers over the other buildings on the Campus – and not only provides an overview of the Vitra Home Collection, but also a view of the surrounding areas – near and far.
The VitraHaus is impressive both by day and by night. During the day, the VitraHaus offers a lovely view of the surroundings, and at night, the building glows in the dark, while its shape seems to dissolve. The rooms open up and the fronts fitted with glass turn into vitrines of sorts, which glow over the Campus and the surroundings